I don’t know why people now are really getting excited about the so-called programatic buying through real-time-bidding platform.
I really don’t get it, why would a same type of traffic be more valuable? Think about it, RTB? No way! It is just still CPM with a fancy new name.
From buyer’s perspective, you are still buying CPM, nothing more than just a few more choice about how to buy and where to buy. If you cannot profit on a campaign with CPM, why bother choosing a more competitive way to buy CPM traffic?
From publisher’s perspective, they don’t earn cents from the impressions out of their contents.
Who can tell me what the point of RTB is?